In February of 2009, the Nottawaseppi Huron Band of Potawatomi turned on their new marquee sign at the new Firekeepers Casino, located in Battle Creek, MI.   This 50 foot tall and 10 ton sign was manufactured and installed by Valley City Sign.  The reinforced concrete base holding the sign is 30 feet long and more than eight feet deep.  The sign was built in eight sections, each weighing 4,000 lbs.  The electronic message boards – 43,000 pixels of LED lights on each of the two faces – is updated wirelessly and can carry live video feeds.  

The sign is lit 24 hours a day.  To stand out in sunlight, light levels are very high during the day, and the programmable controller turns down the levels after dark.  The custom gradient paint application posed a very unique challenge in that you had to hold the gradient on each of the eight sections so that when you put the sections together, the gradient colors matched up and gave the appearance of a seamless transition.