Star Theatre
Grand Rapids, MI

 

The exterior signage for this project includes a triangular main identification pylon, neon channel letters, a wall sign and neon accents on the building. Red translucent vinyl was applied to the clear Lexan faces of the letters and white neon was used for illumination.

By leaving the Lexan backs clear, and by mounting the letters two inches off the wall, a white halo effect was created around the letters.