Fifth Third Bank
Grand Rapids, MI
   

With the buyout of Ameribank and Old Kent Bank, Fifth Third Bank has been Valley City Sign's greatest challenge in it's more than fifty years in the sign business.

The Old Kent Bank conversion alone involved changing signs at 476 locations across 3 states in nine months. Producing the large quantity of signs in such a short timeline was not the only challenge to face, however. There were many engineering challenges as well.

A special baffling system was engineered to produce the custom illuminated halo effect around the logo in their main identification signs.

A brand new double-sided window vinyl was developed to show the bank's hours on one side and a thank you message on the opposite side.

An entire new extrusion system was also developed for Fifth Third Bank's regulatory signs. This new extrusion was engineered to keep all the components of the post and panel sign separate so that if any part got damaged, only the damaged portion would need to be replaced instead of the entire sign.