Macatawa Bank, a new banking institution with locations across west Michigan, asked Valley City Sign to develop a fresh signage identity unique to West Michigan. Our designer expanded on the bank's existing sailboat logo, applying a palette of blues and tans to represent the colors of the local shoreline.

The signs were constructed of standard extrusion with gloss clear coating applied to all painted surfaces. Main identification signs use Panaflex faces with translucent vinyl graphics, allowing the bank's identifying colors to shine at night.

The new look was incorporated into all of the bank's signage, from main identification to directional and wall signs.