A Valley City Sign customer for more than 50 years, Old Kent Bank turned to us to help redesign the look of their signs and install the new signage. The job involved converting a new corporate logo into usable formats, performing site surveys at over 300 branch offices and figuring out how to create just the right shade of red to match the bank's corporate standards.

We used a special ruby red neon from Italy and multiple layers of a custom colored vinyl to achieve just the right look, and built and installed an entire branch site's signage as a prototype.

Effective project management was critical due to the size of the undertaking.

To assure a smooth workflow, we developed new scheduling, sign database management and inventory control systems specifically for this account.