The first step in developing signage for this growing medical center was modifying their corporate logo to display well on signage. By thickening the stroke width, we were able to improve legibility while maintaining the logo's integrity.

We assured a unified identity among the hospital's many satellite clinics by applying the logo, as well as colors, fonts and additional accent elements consistently to all their signage.

At the Stratford Village location, the standard sign design was altered to reflect a more quaint and welcoming feel, more appropriate for a nursing home environment. Elements of the established sign program were incorporated into this design to show the connection to and retain the identity of the MidMichigan Medical system.