Located on the busiest street in West Michigan, this restaurant and brew pub competes against many different businesses. While the restaurant already had a logo and signage, the original logo was hard to read and the existing signs did not stand out enough in the high-traffic location. The new signage also needed to convey their unique product in a fresh way.

Many design options were explored, and the client liked the final result so much that the design is now being used on all of the restaurant's printed materials, from coasters to promotional literature.

The sign itself posed some technical challenges, due to the colors used and the complex curves of the sign case.

Illuminating the sign was especially challenging, due to the complexity of the design. Our solution was to make only the letters translucent, to clearly identify the business at night.