An move from one mall location to another motivated Village Seafood to update its signage and logo in the process. Being located inside a small shopping center had made it difficult for the restaurant to catch the eye of customers other than mall shoppers.

The move provided a second entrance accessible from outside the mall and allowed for an additional sign that would be visible from the street. We built the sign from fabricated aluminum using Panaflex faces. Its graphics are translucent vinyl on an opaque blue background.

Red neon outlines the top of the cabinet, accenting its custom shape and helping to grab the attention of passing motorists. The cabinet, which is located over the exterior entrance, has a routed opening in the bottom to help illuminate the entrance.