D2 Design Quest
Grand Rapids, MI
   

The design for this stylish furniture retailer's main identification sign combines standard extrusions, custom fabrication and neon accents. Standard extrusions form the main portion of the cabinet, along with Panaflex faces and radius ends.

The black background is opaque with translucent copy, while the notch below the cabinet houses a row of exposed red neon that wraps around the sign. Two steel posts support the main cabinet and hold a smaller cabinet that serves as a changeable message board.

The focal point of this sign is the three-dimensional cube on top of the cabinet. Custom fabricated out of aluminum, it uses white painted graphics and exposed white neon mounted to the surface.