Electronic message centers are fast becoming standard features in today's signage. Companies are now able to use their sign to communicate almost any kind of information they choose. The eye ctaching movement of the changing messages draws attention to the sign and therefore, draws attention to the business.

Technology has also been a reason for the trend toward electronic advertising in signs. Fine tuning of the electronics and lighting issues has improved the quality of the displays as well as made them more afforable to the average buisness.