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All applicants must be able to pass a criminal background check, physical, and drug test.



Valley City Sign seeks a motivated and talented Sales Representative to join our team and help us reach our ambitious goals. The Sales Representative will develop and manage new and existing customer relationships and identify potential sales opportunities. 

As a sales representative, you'll work across various industries and lead new projects by leveraging account management, organization, project management, and signage expertise. You'll work directly with customers, technical teams, and vendors to deliver an exceptional custom signage experience.

Our sales representatives roll their sleeves and take a curious approach to understand customer needs, design intent, budget, and project timelines. Communication, organizational talent, collaboration, and follow-up are foundational. As our brand ambassadors, you live out our values and are committed to excellent work and delivering results. Growing in the position, high performers leverage their understanding of our processes and capabilities to foster customer intimacy and capture value for the customer and the company.

The ideal candidate will have a minimum of 2 years of sales experience, preferably in the signage industry. 

They must possess excellent communication and interpersonal skills, strong negotiation and persuasion abilities, and a proven track record of meeting and exceeding sales targets. 


  • Winning business within operating guidelines and company values

  • Develop and demonstrate a broad knowledge of the latest techniques and technologies in the sign industry

  • Identify the client's specific needs and determine the best cost-effective and efficient solutions to design, build and install

  • Understand and execute the corporate strategy to achieve an annual sale budget

  • Develop, and maintain customer intimacy

  • Proactively conduct sales calls to our existing customer base

  • Develop opportunities from inbound requests, targeted key accounts, and projects

  • Manage projects through internal and external processes

  • Maintain accuracy and integrity of Salesforce, Great Plaines, and workstream data

  • Update relevant stakeholders or team members on a project's progress and take responsibility for results

  • Delegate tasks to project team members

  • Be responsible for personal development and sign industry knowledge

  • Prospecting on LinkedIn and Cold-Calling 

  • Tracking and reporting key metrics 

  • Communicating needs to all applicable departments

  • Understand and follow company procedures 

  • Prepare documents, proposals, and presentations as required

  • Locate the placement of signs 

  • Coordinate with the client on their obligations and responsibilities 

  • Follow up with clients to ensure satisfaction


  • BA degree and or 1-2 years of related experience and training 

  • Highly motivated and target driven

  • Custom service aptitude

  • Excellent knowledge of MS Office and Google Suite

  • Familiarity with Salesforce or experience working with similar CRM platforms

  • Excellent communication and problem-solving abilities

  • Prioritizing, time management, problem-solving, and organizational skills

  • Can pivot with changing priorities

  • Listening and relationship management skills

  • An openness to feedback and coachable

  • Ability to navigate a sales process 

  • Build relationships with multiple stakeholders 

  • Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations 

  • Ability to write reports, and business correspondence 

  • Ability to effectively present information and respond to questions from managers, clients, customers, and the general public

  • Highly effective communicator with good people instincts – able to build trust and work well with a diverse group inside and outside the company 

  • Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume 

  • Ability to apply concepts of introductory algebra and geometry

  • Ability to solve practical problems and deal with variables in situations where only limited standardization exists

  • Ability to interpret various instructions furnished in written, oral, diagram, or schedule form


  • Competitive starting base pay 

  • Company-paid employee health insurance 

  • Health Saving Accounts 

  • Two weeks of paid time off

  • Dental 

  • Vision 

  • Life Insurance 

  • 401-k 

  • Referral Bonus Program

  • ESOP: Employee Stock Ownership (eligible after one year) 

  • Opportunities for professional growth and development

  • A clean work environment and the opportunity to work with great people on challenging and rewarding projects

Valley City Sign builds signs that effectively express our client brands. Our people are growth-minded, passionate about our work, and live our values. Valley City Sign is an exceptional company because we hire amazing people. Valley City Sign is a custom sign manufacturer with over 70 years of industry leadership. Our services include project management, design, engineering, manufacturing, installation, and service. Our work can be seen across the nation. We are nationally known and locally preferred.



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