616.784.5711
MEET OUR SALES TEAM
Kevin Carlson
Sales / Account Manager
Kevin joined Valley City Sign in 2008 as an estimator, and was promoted to the sales department in July 2021. He has over 25 years of diversified experience in the sign manufacturing and installation industry. Prior to him coming to Valley City Sign, he had manufactured, installed, and serviced all sign types. He has been a Michigan Licensed Sign Specialist since 2001, and a Certified Crane Operator since 2018. Kevin has a BS in Business Administration with
a Certificate in Human Resources Management from Ferris State University.
Jay Clark
Sales / Account Manager
Jay joined the Valley City Sign sales team in 2010 with over 20 years of experience selling and managing sign projects. He is a creative problem solver and is excellent with detail. Jay expertly organizes and manages Valley City Sign's largest account. He has a BBA in General Business Management from the University of Oklahoma.
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Steve Field
Sales / Account Manager
Steve joined Valley City Sign in March 2022. He has 29 years of experience in the signage industry - roles in project management, account representation, fabrication and installation, design and planning - and brings 27 years of experience managing Hospital and Medical accounts. He has high level of expertise in project management and a core competency in signage and branding standards application.
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coming
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Jim Cook
Sales / Account Manager
Jim started working at Valley City Sign in February 2025. He has a BS in Business Management with a minor degree in Marketing from Davenport University. Jim brings with him over 32 years of experience in the sign industry with a key focus on integrating large-scale technology-driven projects. He provides our customers unique conceptualized designs and implements cost-effective solutions.
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coming
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Alli McDonough
Sales / Account Manager
Alli joined Valley City Sign in April 2025. She brings over a decade of experience as a business owner, where she built a strong foundation in strategic sales, project management and customer engagement. Alli's true passions are sales, account management, and building lasting customer relationships. She also has a solid background in finance, tax, and accounting administration, offering a well-rounded and detail-driven approach to every project.